After I finished my master studies (philology) I have worked in the communication branch for national and international clients: for five years in PR and event agencies and for nine years as press officer in the fashion, lifestyle and watches & jewelry area.
As head of PR at Fossil Europe GmbH from a communication standpoint I have significantly contributed to developing Fossil from a watch and jewelry company to an accessory brand offering additionally handbags, small leather goods and glasses on to a fashion brand also selling clothes and shoes.
Besides the Fossil and Fossil owned brands such as Michele watches and Zodiac watches I have also worked for licensed watches and jewelry labels of world know fashion brands such as adidas, Burberry, Emporio Armani, Diesel, DKNY, Michael Kors, Marc by Marc Jacobs and Philippe Starck.
In the tourism sector I have worked for destinations such as Visit Florida/USA, Colorado Ski Country/USA, Utah/USA, Emilia Romagna/Italy, Lech Zürs/Austria, Arosa/Switzerland and the tour operator RUF Jugendreisen.
2012 I have founded Kubeile Life & Style PR. My focus is on consulting the client comprehensively, analyzing their present situation, developing tailor-made solutions, suggesting new and creative ideas and providing a professional service.
While founding my agency I decided to focus on a maximum of four clients to be able to personally provide the best possible PR service myself. I do my job professionally, with creativity and passion. I am also convinced that the chemistry has to be right between the client and myself and that I am thrilled by their products. Only then communication can be authentic and successful.
When working for the client my aim is to make their products and their companies more well-known, more desirous and more successful. So that the print an online media write about the products and the companies, radio talks about them, TV shows them and social media channels talk positively about them.
My PR work results in editorial coverage, which is a lot more credible and therefore more precious than classic advertisements. Additionally the costs for PR are a lot cheaper than the placement of ads.